Health Boards
Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease.
Beginning with Psoriatic Arthritis (SEES PsA), the studies will reveal the patient perspective in 3 core areas: quality of life (lifestyle, coping mechanisms); medication (regimen, tolerance, compliance); and pathway to diagnosis (HCP interaction, time lapse). Initially available in the UK, France, Italy, Spain and the US, they will be delivered in collaboration between the disease experts from Ipsos Healthcare’s Global Therapy Monitors teams, and the anthropologically-trained researchers from Ipsos’ Ethnography Centre of Excellence.
Ipsos Healthcare SEES brings together the patient perspective offered by ethnography with the Global Therapy Monitors’ quantitative view of the market and physician perceptions; in doing so, it can help pharmaceutical and biotech companies identify wider patient-level and market opportunities. Subscribers will gain ongoing understanding through access to a searchable database of patient video footage, in addition to customised reports.
Commented Rhoda Schmuecking, President of Global Therapy Monitors, Ipsos Healthcare:
“Living with a chronic disease means constantly adapting to all aspects of life. Ipsos Healthcare SEES can help us to understand patients’ needs and motivations for seeking treatment, their true compliance versus stated levels, and the involvement of patients in their treatment decisions. This understanding can guide every articulation of a pharmaceutical or biotech company’s product value, from doctor detailing and conference material to employee education and patient support.”
Added Victoria Guyatt, Deputy Head of Ethnography, Ipsos UU:
“Ultimately, ethnography has the power to change the way the pharma / biotech industry views patients, putting them at the centre of decision-making.”
Source: NO LINKS ALLOWED
*Ipsos is a global independent market research company ranking third worldwide among research firms. They specialize in six areas: advertising research; marketing research; media, content and technology research; loyalty, quality and customer relationship management research; opinion polls and social research; and survey management, data collection and delivery.
Beginning with Psoriatic Arthritis (SEES PsA), the studies will reveal the patient perspective in 3 core areas: quality of life (lifestyle, coping mechanisms); medication (regimen, tolerance, compliance); and pathway to diagnosis (HCP interaction, time lapse). Initially available in the UK, France, Italy, Spain and the US, they will be delivered in collaboration between the disease experts from Ipsos Healthcare’s Global Therapy Monitors teams, and the anthropologically-trained researchers from Ipsos’ Ethnography Centre of Excellence.
Ipsos Healthcare SEES brings together the patient perspective offered by ethnography with the Global Therapy Monitors’ quantitative view of the market and physician perceptions; in doing so, it can help pharmaceutical and biotech companies identify wider patient-level and market opportunities. Subscribers will gain ongoing understanding through access to a searchable database of patient video footage, in addition to customised reports.
Commented Rhoda Schmuecking, President of Global Therapy Monitors, Ipsos Healthcare:
“Living with a chronic disease means constantly adapting to all aspects of life. Ipsos Healthcare SEES can help us to understand patients’ needs and motivations for seeking treatment, their true compliance versus stated levels, and the involvement of patients in their treatment decisions. This understanding can guide every articulation of a pharmaceutical or biotech company’s product value, from doctor detailing and conference material to employee education and patient support.”
Added Victoria Guyatt, Deputy Head of Ethnography, Ipsos UU:
“Ultimately, ethnography has the power to change the way the pharma / biotech industry views patients, putting them at the centre of decision-making.”
Source: NO LINKS ALLOWED
*Ipsos is a global independent market research company ranking third worldwide among research firms. They specialize in six areas: advertising research; marketing research; media, content and technology research; loyalty, quality and customer relationship management research; opinion polls and social research; and survey management, data collection and delivery.